What is SEO and How does it works ?

What is SEO?

Search Engine Optimization is the process of optimizing your website by getting more traffic through the search results of search engine, such as Google, Bing, yahoo etc... Simply SEO means it is a technique used to ranking high of your website in SERPs result page.

Search engine acts as user friendly so it provides relevant results for the users. In order to achieve this search engine crawl the different websites  to get relevant results this help them to deliver more relevant results to those who are searching for certain topics or keywords.

SEO is the process that helps your site ranks high in search engines for relevant keywords and phrases.

Techniques included in seo:

                OFF PAGE OPTIMIZATION
                 ON PAGE OPTIMIZATION

Off page optimization:

Off page optimization techniques done in outside of your own website to impact your rankings in SERPs (Search Engine Optimization).

The most used off page techniques is link building i.e. earning links from external website. Which is the most commonly used off page SEO strategy. These include:

• Guest blogging
• Social media marketing
• Social book marking
• Forum submission
• Directory submission
• Video submission
• Image submission
• Info graphic submission
• Document sharing

Guest blogging: 

       It is also known as guest posting, which means contributing other person’s blog to achieve back links from other website. It is the one of the best method to build powerful links.

Social media marketing:

     It means gaining or achieving more visitors to know about your site through social Medias such as twitter, face book etc.

Social book marking:

       Social book marking is the way for the users to store, manage “bookmark” of WebPages .users save the links to WebPages that they like or want to share using a social bookmarking sites to store these links, these can be stored by users and viewed by other users from the same bookmarking site.

     The web pages bookmarked in bookmarking sites are considered as high quality back links, the high quality link is used to increase the traffic and Google page rank i.e. SERPs.

Forum submission:

                    It acts as the platform for online discussion sites. You can clarify your doubts using these sites .In seo we use this for collecting back links .so as mention above high quality links are used to increase traffic and rank high in SERPs.

Directory submission:

            Directory submission is the process of submitting our urls to web directories web directory is usually list of links in series of categories. In seo the main benefits of this is high quality back link. By listing your website in the top directories your website will get disclosure to online and visibility online.

When you submit your website in web directories they will get indexed in search engine easily. If you use the right keywords your directory listing will listed in search engine listings this helps to bring you high traffic to your website and your website will rank higher in SERPS.

Video submission:

        Video submission is the process of submitting your company video, unique video of your company intro, new product that you have launched in video submission sites. Creating and sharing video is the best way to get more traffic.

In seo video submission is the technique to get more traffic to your website and get high quality back link. This makes your website rank high in SERPs.

Image submission:

             Image submission is as same as the video submission in the place of video you need to submit image in different image submission sites, the image is about your company related image, a single image tells more about your company the image you posted or uploading must purely newly designed not a copied image. This is also a seo technique to boost your website rankings.

Info graphic submission:

       It is the graphical representation of data or information in which user can understand quickly and easily. In seo info graphic image are submitted in info graphic sites to get high quality back inks and it is the best way to rank high in SERPs.

                    

Document sharing:

          Document sharing is the process of sharing documents like ppt, pdf, word (doc.) in document submission websites this is the off page technique to rank higher because of high quality back link.

    

On page optimization:

               On page optimization technique is done ON your website so your website gets ranked easily on SERPs. The on page optimization techniques includes 

• Page Titles
• Meta Descriptions
• Meta Tags
• URL Structure
• Body Tags (H1, H2, H3, H4, etc.)
• Keyword Density
• Image SEO
• Internal Linking

Page titles:

       Page titles are the clickable web page titles seen on SERPs, in seo the page titles are very important and keep page titles up to 55-60 characters length; use keywords that are relevant to your website and use unique titles, for webpage title tags.

Meta description:

    Meta description is the small description which tells what your webpage is about or important content .this is seen below the title of your website in SERPs. The Meta description is 160 characters in length. The users while searching they know what your company is about by reading your description before they click on it.

Meta tags:

Title tag or meta tag is very important in SEO.It is not visible in search engine page but visible in page’s codes, simply it means legal way of hiding words in your webpage  for search engines to find your keywords and what your page is about.

Body tags:

Similar to Meta tags the keywords in the content is put in the body tag so the search engine can search related to user queries it is the strategy in seo. Here you use some of keywords which is mainly targeted, variation of words, relevant words, synonyms

Keyword density:

   Keyword density is how often your keyword or key pharse  are present in your web pages compared to the total number of words in the content.how to calculate keyword density is given below

Density = ( Nkr / ( Tkn -( Nkr x ( Nwp-1 ) ) ) ) x 100

Density = your keyword density

Nkr = how many times you repeated a specific key-phrase

Nwp = number of words in your key-phrase    
Tkn = total words in the analyzed text              

 Image seo:

                     Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names. So this is a strategy to rank higher in SERPs.

              Internal linking:

                       Internal links are links where we can navigate one domain to various page in the same domain name  

How seo works:

          Before moving to our concept we must know about the basic concept of crawling and indexing in search engines.

      crawling:

          It refers to crawl the web pages in each websites related to the keyword provided by the user and it finally gives billions of result pages to the indexer. For instance Google uses web spider or Google bot for crawling. When Google bot come to your website or any pages in your website they also follow the other linked pages in your website. This is the main reason why we are using the sitemap. For instance, if we are searching for’ apple fruit’ then Google bot crawl all the Web Pages in each websites which contains the keyword apple fruit and results billions of result pages in search engine.

Sitemap has the list of URLs about your website (web pages). So Google or other search engine can crawl your site more easily.

Robot.xml is used to tell Google bot to don’t want to crawl certain pages of your website.

indexing:

The indexing refers to adding the billions of crawled pages to search engines or Google search for indexing here we uses Meta tags (index or no-index).

Index – Google will crawl and index your page. No-index--may not indexed or added in to the web search`s index.

ranking factors

The Google ranks high in search engine result page (SERPs) based on domain authority, keywords, popularity, relevancy and context, number of inbound and outbound links, site speed, clean and responsive design, URL structure, Length of your content.

domain authority:

         It shows how much trust your domain is and built over time by back links and age. And also relevant domain name for the keyword you targeted. For example, for bus ticket online reservation www.busreservation.com and not www.alphz.com

keywords:

       Keywords or phrases are the unique word or phrase related to your website that user can reach your site through search engines. Choose keywords based on relevant and important words related to your website, and also use LSI (Latent Semantic Indexing) i.e.  Keywords having the synonyms for the same word for instance if user looking for mobile covers can also include terms like mobile cases, flip cover, mobile pouches. And also use long term keywords for better result in SERPs page.

site speed:

         The loading speed of your site must not lead more than the proper loading speed. So you can use wp fastest cache and w3 total cache to speed up your site.

url structure:

         The better way to understand user as well as search engines is, you need to use proper url what’s your website content is about, use single domain and sub-domain and avoid using certain punctuation characters and hashes and also avoid underscore as separate in url

Proper URL example:

https://example.com/topic

length of the content:

                If you are preparing for a blog post the content should exceeds 1500 character and the content should give more details as possible. Search engine helps boost your website for the content and helps to better ranking in Search Engine Ranking page (SERPs). By using ad words also you can achieve better rankings of your website in SERPs.